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A Drink for Your Cause – Negroni Week

negroni week

negroni week

For one week every year, bars around the world craft Negronis for a good cause. Want to find out how, and why? Grab a drink and read on to find out why ordering a Negroni this week will turn you into a good Samaritan!

 

First Things First

What is Negroni Week? Negroni Week is a charity event that started in Portland in 2013, when Imbibe Magazine adopted the idea of a “Negroni social” from a local bartender. Since then, participating bars have raised over $1.5 million for charities. Mark your calendars for June 4th-10th so you can drink for a cause, donating money to local charities with every Negroni you order!

General Pascal Olivier Count de Negroni

 

So, What’s the Story?

There’s a bit of speculation behind how exactly this cocktail was created, but the widely accepted story is that it was accidentally created by Count Camillo Negroni back in 1919. How does one accidentally make a cocktail? Well, the story goes that Negroni had developed a “strong appreciation” for alcohol while spending time in America as a cowboy (didn’t we all). At Caffe Cassini in Florence, Italy, Negroni suggested the bartender give an extra kick to the classic Americano cocktail by replacing the soda water with gin and, voilá, the “Negroni” was born.

Negroni Ingredients

 

A Taste of History

The Negroni may be a sweet-looking cocktail, but it’s not for the faint of heart! Although this drink looks like it may be cherry flavored, or at least sweet in some way, it packs a serious – and bitter – punch. A Negroni should be built using gin, sweet vermouth, campari, and a bit of orange peel (or another citrus if you’re getting crafty, which a lot of bartenders do with the Negroni).

top of waikiki negroni

 

The Tropical Take

Speaking of getting crafty… just how many variations are there on the Negroni? In short: A. TON. Practically every bartender has his or her own variation of this drink, including at Top of Waikiki, where our Director of Mixology Jen Ackrill has come up with a wonderful, tropical variation: the Negroni Hawaiiana! (It’s also available at our sister restaurant, SKY Waikiki!) When you order one of our Negronis, you’ll get one made with gin, campari, sweet vermouth, and POG (passion-orange-guava) juice. The POG gives it a lightness making it an appropriate choice for a beautiful, tropical day in Hawaii!

 

Stop by Top of Waikiki (or SKY Waikiki!) this week and order a Negroni Hawaiiana to drink for charity! For every Negroni ordered during Negroni Week, we will donate $1to No Kid Hungry, to help solve the  pressing issue of child hunger in America.

 

Feeling good about drinking has never been easier!

 

 

 

 

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